Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. With the rye segment up 23.3% thereis no better time to launch this new variant*. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. The park did what they thought was best. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Aaron joined the drinks industry in 2013. Please feel free to start anew thread on the subject. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. The Luxco distillery is located in Louisville, Kentucky. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. Its not difficult. Home Whiskey Review Rebel Yell Bourbon. Im only speaking for myself and the people I encountered. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. sberto 2 yr. ago It's up to the distributor in your state. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. Awww poor baby. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. who-ey!' I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Rebel Yell is way better name than Racer75. Is Rebel Bourbon the Same as Rebel Yell? Im sure theyll be hitting the clearance rack soon. r/bourbon - Fun Fact: Luxco has rebranded their "Rebel Yell" line of Maybe the barrels that didn't make the cut? Rebel Bourbon Review - Is It Good Whiskey? Cookie Notice Rebel Yell Bourbon is often left out of the wheated discussion. With the news of the name change of the Rebel Yell being the last straw. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. By That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. For the Trailblazers. Why did they HAVE to choose such a name in the first place? The distillery is located in Bardstown, a town known for its bourbon heritage. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. Full stop. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Absolutely ridiculous that you are changing the name of the Rebel Yell. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. Some Texas units mingled Comanche war whoops into their version of the yell. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. This nose is sweet and much more grain forward in its aromas. Yes. lol. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Its been a strange and complicated journey. By using this site, you agree to our Terms of Use. Confederate soldiers may have imitated or learned the yell from Native Americans. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Quick everyone buy up the Rebel Yell bottlings before they are gone! The standard price of Rebel Yell used to be right around the $12 mark. Tons of bottles out though. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. Please check your entries and try again. The brand was established after Prohibition in the 1940's. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Imageused underCCby Mr. Gray. "Rebel Yell will always be Rebel Yell. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. Kings Dominion renaming iconic Rebel Yell roller coaster The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. In fact, Im kind of disappointed. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. I like Rebel Bourbon a lot better at the $13 price point than $18. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Hopefully the wood work they are doing will justify the new and improved name. However, in 2020 the rebranding effort went to removing Yell from the bottle. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Where is Rebel Whiskey made? Rebel Yell 100 Bourbon Review | Breaking Bourbon Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. What do you think about Rebel Yell being renamed, Racer 75? Hit it on the desktop version of the site. This change is still being implemented on retail shelves. With these changes also brought about a hike in the price. This is funny. In 2019 Rebel Yell went through a rebranding effort. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Irish Distillers recently announced the Something went wrong. The company was eventually dissolved, and production ceased in the early 2000s. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. . After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? So, lets take a look at this old timer and see whats in that bottle. I think you hit the nail on the head on this. And since there is no statement of age, we know the whiskey is almost certainly four years old. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Rebel yell refers to a war cry of the confederates. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . NOTHING was wrong with its name! The phrase you get what you pay for applies quite well to Rebel Bourbon. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. And Charley said, "Well it wouldn't be proper since I sold it." Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey Do you wish theyd keep the name. Rebel Yell whiskey was mashed, distilled and barreled at another facility. There is just no end to this madness. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. We live in an era in which some people are always going to find fault with something that isnt politically correct. I was in the first graduating class of a new high school in the far south end of town. For the best. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. NGL the name was off putting and should have been changed decades ago. It works just fine in a mixed drink and actually is palatable on the rocks. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. It was on Dixie Highway so, naturally, we were the Rebels. The reason is because it is cheap and good enough. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Consider this similar product. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. [1] The origin of the yell is uncertain. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. From there, most bourbons will contain malted barley, and rye. 2023 Luxco, Inc. All Rights Reserved. The important thing is that the whiskey inside the bottle has stayed the same. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity.
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