LIMITED. Why are you asking a racist, I want to ask her?". Everyone has old and immunity compromised family members. We were two recently married society girls and people sort of felt sorry for us because we worked. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. The bridals have excited us in the last two years and were changing things up. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. The three of us sit together and we trust Mohsin because of the youth factor. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. We never think ahead of ourselves; we take one step a time. It is so liberating. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. Fashion never stops. If we are careless as an industry, the impact is huge. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. But 27 years cant all be smooth sailing. SH: We will; with prt and lawn we have already done it. Good for them. People dont understand the value of time; they stumble to their 11 am meetings at 1. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. She was in a relationship with a man named Ismail Khan. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Its exhausting! He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. We have just entered the prt field and it is a tremendous challenge. At the end of the day when I go home, I am motivated and excited to see them, she explains. SH: Its the nature of the business. Mohsin (Ali Tawasuli) is the person who passes stuff for us. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. A: Do you find retail a profitable business? An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Facebook gives people the power to. Some moments are yours and should just be yours so I try and do that. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. They are starting to believe in our brand. Sana Safinaz is part of SSFR (PVT.) Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Keep checking this space for updated trends, products and what's in store related information! The fine-line comes when the design is copyrighted or if you use the design of a living artist. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? Iqraa has her mother to thank for making her the enterprising person she is today. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. Every day there is a new challenge and a new way to problem solving.". Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. "Our first ever show was a disaster; I remember Safinaz cried after it. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. [7] When I moved to New York, something about Pakistan kept calling me back. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Also find news, photos and . Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Sana has 1 job listed on their profile. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. More and more girls now want to do something of their own and put their education to use. In fact every day there are moments of weakness. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. Nothing is impossible. We followed our instincts and they were spot on. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. Sana Khan with Aashka Goradia. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. When you have that kind of commitment, your product is naturally much better. She started working when she turned 19 and married her high school sweetheart 15 years ago. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Rich getting richer. This is what inspires us the most. It has a huge filter down effect. A: After prt are you contemplating another big project? We started with light evening wear and it snowballed; the vision came in the last 10 years. Honey, India need not copy you. We started retail, not knowing a thing about it. Sana has been blessed with incredible support from her family, friends, and husband. Two very extraordinary ladies. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. For example, our new muslin line is only distributed through our stores. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. I wouldnt have been here, giving this interview, if it wasnt for them.. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. The onus is on us. It was then that we started to think about doing lawn on our own. Abroad, when a designer retires, the design house goes and finds the next top designer. If a customer buys one of our products from another store, there is no guarantee they will refund your money. Sana and Safinaz are the most non-political and pleasant people in the field. Fashion fades, only style remains the same. "We have great resources, a great CEO, a great fashion head. She unwinds with TV shows, reads books, and hangs out with friends and family. AURORA: How do you perceive SANA SAFINAZ as a brand? They have to be quite serious, have to be more composed, and not kid around. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. May be they will in future. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. SM: Wherever there is a demand, there will be a supply. Clothes mean nothing until someone lives in them. [5][6] Interiors is something we do out of passion. By Web Desk. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. But Im not. Despite all this it is an achievement among theie friends as no one else did. The greatest challenge she faces is dealing with the issues of HR. I felt like quitting at that moment. A large family; 4 siblings, very hands on parents and a lot of love that goes around. I am loving every bit of it at the moment, she says with contentment. They wont. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. My work brings about so many positive changes in me. By 1970s, it had become Pakistan's largest cotton trading company. Sana and Safinaz are the most non-political and pleasant people in the field. In lawn you can take a legal route because theres too much money involved. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. 30 (2019) Area served. She feels the older she gets, the more she needs to give herself a break and relax. She remembers how she and her partner could not even have imagined running a weekly magazine. She did not have a plan B for her career and the only option she had was to switch to commerce. In fact she entered this field because of her own skin troubles. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. March 24, 2020. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. It was a slow and subtle evolution. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. We have entered the next level with prt and are investing in the product and the brand. You cant make this work alone; its not possible. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. Celebrity News Coronavirus Pakistan . I am trying to progress to a newer place and learning new things. SM: We are too young; just two and half years into it. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. Your time is not necessarily your own and having the support of your family is imperative. "And thats actually the reason why things have taken off. She had learnt her lesson. Included on the apparel side is the brands latest venture in retail. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. But we know we have to be resilient and go for it. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. It was crass. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. News Desk. Sometimes getting it all done is really hard. By the time her results came, she had gotten married and soon had a child. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. . But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Even now, patients are doubtful of a female surgeon till they get to know and trust her. Now its a new world, and hundreds of designs and motifs come off the internet. The store will not work correctly in the case when cookies are disabled. We have done some of the biggest homes in Pakistan. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. SM: We only cater to our clients. "Were not arrogant," Safinaz echoes the thought. Do they ever think anything is enough? ", "Plus, we encourage young designers," Sana adds on. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. Strength, talent, efficiency and usefulness matter. "Of course we do," says Sana. What is the use of it? Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. We design and run bridal entirely on our own. You should just focus on yourself and your work. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. But were from the first generation of fashion designers and we have outgrown the third generation. There are times when you will have to choose between motherhood and work. ", Sana says, "I am just excited by the whole thing. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. From designing, printing, production, campaign planning and even marketing, it is all done in-house. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. Sana and I have no knowledge of retail; we are learning day to day. The statement was published at Sana Safinaz's official Instagram handle. We have a full return policy, which is something new in Pakistan. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. We outgrew them. Shagufta was ready to take on more challenges. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. Sadaf makes it a point to make up for the lost time later when she wraps up her work. A: So it is contained? But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Reams upon reams of cloth draped around each model. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. However, she is quick in dealing with them. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. They respect me a lot., For this young artist, financial independence is of utmost importance. The passing percentage was 1% and Shagufta managed to get through it in 4 years. Her strength and support is the reason behind the success of each and everyone in my family. Life before Sana Safinaz was good but Sana is thankful for being here. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. They have become huge! Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. When youre younger, little things seem big. I am really excited by design because right now you have these tremendous school of kids coming out. Thats rare in the cut throat industry she operates in. It has become her family and where she draws her strength from. It is important for me to create the right balance between the carrot and the stick. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. SANA HASHWANI: We love both the business and the design aspect. That is quite an achievement in a male dominated corporate world. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Shes a super woman and my wonder woman.. Came straight home into quarantine as any responsible adult who has travelled abroad should do. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. There are always projects, opportunities. There have been many moments when we wanted to quit. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. These are incredible achievements, and as mentors to the industry we need to focus on them. However, the company was nationalised in 1973. We are like pit-bulls - we hang in there and push ourselves. Her magazine is something that has shaped her life. Just be confident and believe in yourself. The . "For me it used to be lawn," replies Safinaz. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old?
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